Projects

Here’s a closer look at some of the brands I’ve worked with—each project tailored to the unique voice and vision of the business.

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Duties

• Optimizing webpage titles, meta descriptions, and images for SEO performance.
• Managing her Google Business Profile by writing keyword-rich descriptions, updating service categories, and ensuring all profile details are complete and aligned with her brand identity.
• Providing strategic content guidance to attract and convert potential clients.
• Analyzing competitors to craft stronger, keyword-optimized titles, descriptions, and overall content.

Duties

• Built and maintained the company website, including SEO-optimized title tags, meta descriptions, OG images, and keyword-rich product and blog content.
• Managed all Meta (Facebook & Instagram) ad campaigns, including creative direction, targeting, budget allocation, and performance analysis.
• Oversaw inventory management and order fulfillment, including hands-on delivery of customer orders to ensure a seamless experience.
• Created and curated all visual and written content for social media, product listings, and marketing materials.
• Set up and optimized the Google Business Profile, earning 14+ five-star reviews and increasing local visibility through keyword-rich updates, posts, and product listings.
• Generated over $24,000 in organic (unpaid) revenue through strategic SEO and content marketing efforts.

Duties

• Replaced a full-scale marketing agency, taking over all digital marketing responsibilities for Beyond Health.
• Managed Meta, Google (Search, Shopping, Performance Max), and Amazon ad campaigns with a consistent 4.0+ ROAS target. Notably, a 4th of July campaign generated over $14,000 in revenue with a 4.77 ROAS.
• Performed all SEO and keyword research using SEMrush, including certification in Local SEO and Google’s Marketing & E-commerce programs.
• Appealed and successfully reinstated over 100 Google product listings and multiple Amazon product violations left unresolved by the previous agency.
• Built and optimized Beyond Health’s Amazon storefront to create a user-friendly, branded shopping experience.
• Collaborated with Experro’s web-development team during the transition to their platform, improving site speed, design, and content management.
• Increased YouTube visibility by launching the Beyond Health Radio channel, partnering with a supplement doctor to provide informative health content.
• Used SEMrush tools extensively—Site Audit, ContentShake AI, and keyword tools—to improve website SEO, content quality, and search rankings.
• Worked with influencers and social media creators to grow brand awareness and drive additional revenue.
• Handled day-to-day operations including answering customer calls, shipping orders, and resolving delivery issues with FedEx and USPS.