Helping small brands grow through strategic SEO, Ecommerce, and Digital Marketing tactics.
Ellie Hallberg Photo
Overview
Client Name: Ellie Hallberg Photo
Industry: Photography Business
Project Duration: April 2025 – Current
Role: Freelance SEO Specialist
Challenges
Website lacked SEO essentials — no title tags, meta descriptions, or OG images were in place for organic visibility or social sharing.
Google Business Profile wasn’t verified, making the business harder to find in local search.
GBP optimization was missing — product and service details were incomplete or outdated.
No structured metadata, impacting both click-through rates and search rankings.
Accomplishments
Optimized webpage titles, meta descriptions, and images for SEO performance.
Managed Google Business Profile by writing keyword-rich descriptions, updating service categories, and ensuring all profile details are complete and aligned with her brand identity.
Provided strategic content guidance to attract and convert potential clients.
Analyzed competitors to craft stronger, keyword-optimized titles, descriptions, and overall content.