Double B Beef

Overview

  • Client Name: Double B Beef
  • Industry: Cattle Farm
  • Project Duration: June 2024 – Current
  • Role: Marketing Director & Operations

Challenges

  • The business had no brand identity, requiring a full strategy, visual direction, and messaging built from scratch.
  • Website didn’t exist — I designed, built, and optimized it entirely for SEO, user experience, and sales.
  • Owners had no marketing background, so I served as their full-service strategist, designer, and growth lead.
  • Product line and images weren’t developed — I created the products, named them, and designed every image from scratch.
  • No digital promotions — I pitched and launched giveaways, driving social growth and engagement.
  • Their Google Business Profile didn’t exist — I created it, optimized all listings, and ensured regular updates.
  • Local visibility was minimal — I got the brand into the farmers market, generating over $3,000 in one day and bringing in returning customers.
  • Social content lacked structure — I introduced branded posts, seasonal campaigns, and photo-driven storytelling.
  • I delivered orders myself to maintain customer experience and build deeper trust.
  • There was no strategy across platforms — I unified their web, social, and local marketing into one clear growth plan.

Accomplishments

  • Built and maintained the company website, including SEO-optimized title tags, meta descriptions, OG images, and keyword-rich product and blog content.
  • Managed all Meta (Facebook & Instagram) ad campaigns, including creative direction, targeting, budget allocation, and performance analysis.
  • Oversaw inventory management and order fulfillment, including hands-on delivery of customer orders to ensure a seamless experience.
  • Created and curated all visual and written content for social media, product listings, and marketing materials.
  • Set up and optimized the Google Business Profile, earning 14+ five-star reviews and increasing local visibility through keyword-rich updates, posts, and product listings.
  • Generated over $24,000 in organic (unpaid) revenue through strategic SEO and content marketing efforts.
  • Gained a mass following of almost 20,000 followers in the span of 7 months on social platforms.
  • Conducted multiple successful giveaways on social channels in order to boost local visibility and gain a higher following.