Overview

Challenges

Their SEO performance was weak, with low keyword rankings and minimal organic traffic.
Ad campaigns (Meta, Google, Amazon) were underperforming or unmonitored, leading to wasted spend and poor ROAS.
Over 100 products were disapproved on Google due to policy violations and keyword missteps—many left unresolved by the previous agency.
Amazon product listings were incomplete or flagged, preventing sales and hurting visibility.
Their website was outdated, slow to load, and not optimized for conversions or mobile responsiveness.
There was no content strategy or blog presence to support organic growth or authority building.
Google Business Profile was neglected, with missing product info, poor SEO usage, and no regular updates.
Email marketing had no structure, with missed opportunities to nurture leads or convert first-time buyers.
No influencer or brand outreach was in place to grow social media or expand reach.
Their YouTube channel didn’t exist, missing out on high-intent health-related video traffic.
They lacked a coherent brand voice or content plan to tie all platforms together.

Replaced a full-scale marketing agency, taking over all digital marketing responsibilities for Beyond Health.
Managed Meta, Google (Search, Shopping, Performance Max), and Amazon ad campaigns with a consistent 4.0+ ROAS target. Notably, a 4th of July campaign generated over $14,000 in revenue with a 4.77 ROAS.
Performed all SEO and keyword research using SEMrush, including certification in Local SEO and Google’s Marketing & E-commerce programs.
Appealed and successfully reinstated over 100 Google product listings and multiple Amazon product violations left unresolved by the previous agency.
Built and optimized Beyond Health’s Amazon storefront to create a user-friendly, branded shopping experience.
Collaborated with Experro’s web-development team during the transition to their platform, improving site speed, design, and content management.
Increased YouTube visibility by launching the Beyond Health Radio channel, partnering with a supplement doctor to provide informative health content.
Used SEMrush tools extensively—Site Audit, ContentShake AI, and keyword tools—to improve website SEO, content quality, and search rankings.
Worked with influencers and social media creators to grow brand awareness and drive additional revenue.
Handled day-to-day operations including answering customer calls, shipping orders, and resolving delivery issues with FedEx and USPS.